10 Top Best Backlink Checker tools 2022 (Free and Paid)
In a perfect world, you’d see nothing more than high quality, relevant links pointing to your site. In the real world, however, this may not be the case.
In this guide, we’ll provide the best backlink checker tools that you can use to audit your site’s backlinks as well as competitor backlink profile.
Below, you’ll find ten backlink checker tools that are full of features that provide an inside view of your link profile. Let’s check them out!
1. Ubersuggest
When it comes to reaching page one of the Google search results, there aren’t many things more important than your backlink profile. So, it’s critical to have a sound understanding of your profile at all times.
Ubersuggest is the best tool for keeping a beat on your backlink profile. It’s both fast and accurate, with a search for your site displaying a results page that looks like this:
Backlink checker tools - Ubersugest
In addition to your domain score, which measures the strength of your website on a scale from 1 to 100, the top section of the overview also provides:
The overall number of backlinks to your website, as well as the number of no-follow backlinks
The number of referring domains, along with the number of .gov and .edu domains linking to your website
A “backlinks over time” growth chart that shows how quickly your backlink count is growing
As you scroll down the results page, there are two other sections ripe with data:
Msomeni blog - ubersuggest
New and lost backlinks is a daily overview of the following:
The number of new “follow” backlinks
The number of new “no-follow” backlinks
The number of lost “follow” backlinks
The number of lost “no-follow” backlinks
As a general rule of thumb, you want the number of new backlinks to outweigh the number of lost backlinks. This ensures positive growth.
The final section is a list of every backlink to your website. It’s here that you’ll find:
Source page title and URL
Domain score
Page score
Link type (text or image)
Anchor text
The date the link was first and last detected by Ubersuggest robots
While there are many tools for checking backlinks to your website, Ubersuggest is the most comprehensive. Once you review the results page from top to bottom, you’ll have a clear understanding of your backlink profile.
2. Ahref
Ahrefs holds one of the largest backlink checker tool in the whole world.
Besides managing backlinks, Ahrefs is designed to perform most of the activities an SEO Pro needs to do daily, although it is pretty easy to use for non-Pros. But specifically in the backlink area, Ahrefs provides a lot of tools to do backlink research.
For example, one of these tools, called “Link Intersect,” lets you discover sites that link to your competitors but not to you. This is very useful information because if a site links to more than one of your competitors, there’s a good chance that it could add a link to your site.
msomeni blog-ahrefs
Ahrefs offers a free version that lets you monitor ten backlinks and two domains per request. If you are willing to pay $ 82 a month, you’ll get a comprehensive analysis of your backlink profile, including image backlinks, dofollow/nofollow, anchor text, etc. Such information could prove invaluable in case you get a penalty from Google because it gives you figures about the anchor text ratio on your site.
The information provided by Ahrefs not only helps you with your link-building activities. It also shows lost backlinks and new backlinks to your site, so you can thank the webmaster or return the favor with a reciprocal link. For the lost links, you will be informed about the reason for the loss, so you won’t need to guess why it happened. The Ahrefs dashboard also shows suspicious links that you can disavow to avoid penalties.
3. SEMRush
The SEMrush keyword tool's front page
SEMRush is our top recommendation for a backlink checker. It’s one of the best keyword checker tools on the market, and it has lots of powerful tools to let you analyze backlinks.
To use the backlink features, login to SEMRush, select ‘Backlink Analytics’ and type in the name of the domain you want to investigate. You’ll then see lots of information about the domain and its backlinks.
Analyzing backlinks with SEMRush
If you want to dig into more details on any section of this overview, just click the link beneath that section to view the full report.
You can use SEMRush to see check what links your site has, which could help you pinpoint any issues such as low-quality links. In fact, SEMRush makes this easy for you by letting you see how many total links a page linking to you has. If the page has hundreds of links, that can indicate that it’s a spammy website.
When it comes to competitors’ backlinks, you can use SEMRush to see which high-authority sites are linking to them, what keywords they are ranking for, and so much more. This can give you a whole list of sites to target for your own backlink building.
Price:
SEMRush costs from $99.95/month, though you can take this down to $83.28/month if you pay upfront for a year.
4. LinkMiner
The LinkMiner backlinks tool
LinkMiner is designed specifically to check backlinks. It’s a tool from Mangools, so you’ll need a Mangools account in order to use it.
As with other tools, LinkMiner lets you filter links by nofollow, deleted, new, and lost.
One handy feature you’ll want to try is the ability to ‘favorite’ backlinks, so you can come back to them easily. This could be a great way to make a shortlist of competitors’ backlinks to target.
You could also use this feature to keep track of any of your own backlinks that you want to fix. For instance, you could create a list of lost backlinks that you want to concentrate on recovering.
The favorites list in LinkMiner
While LinkMiner isn’t as fully featured as SEMRush, it is a great option if you’re on a tight budget.
You’ll likely want to use it in conjunction with Mangools’ SiteProfiler to view details like a site’s total backlinks and top referring domains.
Price:
You can take a completely free 10 day trial without needing to enter any credit card details. After that, you’ll need to pay $29/month.
This fee covers all Mangools’ tools. These are LinkMiner, KWFinder, SERPChecker, SERPWatcher, and SiteProfiler. It’s a great budget option.
5. Small SEO tools
This free backlinks tool is for carrying out a thorough analysis of the backlinks of your website.
Although developed by Small SEO Tools (SST), this free backlink analyzer is fully integrated with Ahrefs’ engine to pull and display a detailed backlink report for any active website or web page.
With this tool, you'll be able to:
Discover and track where your backlinks are coming from
Perform a backlink analysis and audit for any site
Research your best performing content
See which keywords or pages are bringing you the most links
Find your competitors’ most valuable backlinks and examine their backlink profile to spot patterns and possible link building opportunities.
What specific metrics can you dig using this tool?
Well, since backlink analysis is integrated with Ahrefs to deliver the best results, the tool does more than just showing you a list of your site's backlinks.
It shows you the URL of the particular web page that is linking back to your website.
It shows you the exact anchor text used in the link back.
It shows you the Ahref Domain Rating of the domain linking back to your site.
It shows you the Link Type (that is, whether it is Nofollow or Follow).
It shows you an option to check the Ahrefs URL Rating of the website that is linking back.
But that's not all. To help you further, our free backlink tool shows you some more relevant metrics including:
Ahref rank of your site
Ahrefs DR score of your site (Domain Rating)
The total number of backlinks to your site
The total number of referring domains to your site
Organic keywords
Organic traffic
The number of Dofollow links on your site
The number of Nofollow links on your site
The total number of referring IP’s
And guess what: you get ALL of these for FREE.
The initial report generated with Backlink Checker is often limited to the top 100 backlinks pointing to your domain — where it shows one link per domain — but you can click further to view all links.
6. Linkody
From the moment you visit the Linkody homepage, it’s clear what the link checker tool has in mind for its users:
“Never check backlinks manually again, Linkody automates the whole process.”
If you’ve ever attempted to manually attempt a backlink check, you know two things to be true: it’s time consuming and it’s nearly impossible to keep up.
This is why Linkody continues to grow in popularity. Just the same as every tool on this list, everything is automated on your behalf.
There are several reasons to use this tool, including:
Notifications for when you gain and lose links.
Ability to easily pinpoint and disavow spammy links.
An inside look at what your competitors are doing.
The thing that I like best is the ability to track when you gain new links and lose old ones. Your link profile is ever changing; it’s vital for you to stay on top of it.
If you lose a link, you want to know about it right away. And, if you gain a link, it’s just as important to understand the source and the potential impact it’ll have on your search engine rankings.
One final thing that’s worth noting about this link checker tool is that you can set up daily email notifications. With this, you’ll receive a daily report, providing insight into the health of your link profile.
7. Kerboo
With so many Kerboo tools to use, you don’t want to rush through the process of learning more about this company.
However, there is one, in particular, that is meant to help you better understand your link profile. Its “Monitor” tool is described as follows:
“Monitor that links are live or down. For link building or link removal. Daily checks keep you informed.”
That gives you an overview of what Kerboo Monitor is all about, but you can’t really appreciate the webmaster tool, until you sit down, run a search and review the findings.
One of the coolest features of Kerboo is the ability to create a list of links that you consider most important. These are the links that you want to keep, no matter what it takes.
With this enabled, the system will automatically check on the link daily. If, for any reason, the link is taken down or no-followed for three consecutive days, you’ll be notified. This gives you the opportunity to dig around for answers.
If you want to keep bad links out of your profile – and you should – Kerboo can help with that, as well. Not only can you use the tool to remove the links, but you can also monitor each one to ensure that they don’t reappear in the future.
There are many ways to use Kerboo, so make sure you familiarize yourself with its features. The more experience you gain, the easier it becomes to understand and manage your link profile.
8. Moz Pro
Moz Pro's signup page
Moz Pro, the suite of SEO tools from Moz, includes their Link Explorer tool.
Link Explorer can give you a detailed link profile of your site, which you can compare with the profile of up to 4 competitors. This lets you figure out what they might be doing differently from you.
Comparing backlink profiles using Moz
It also has a handy tool called Link Intersect, where you can see which sites are linking to your competitors but not to you. These sites are great ones to target for building links.
Like the other tools we’ve looked at, Moz also lets you see what backlinks you’ve lost. This gives you the chance to try to get those links replaced.
As well as the backlink tools, you’ll also get access to all Moz’s other SEO tools. These include Campaigns to track and analyze your site, Rank Checker to evaluate your search engine performance, and more.
Price:
Moz costs from $99/month ($79/month paid upfront annually). There’s a 30 day free trial, though, which gives you full access to all their tools.
9. SEO Spyglass
A new contender entered the SEO arena recently, and the leaders of the pack should pay attention to it.
SEO Spyglass is part of SEO PowerSuite, a set of tools awarded with lots of positive reviews. Unlike most SEO tools, this one is an application you install on your computer, whether it be a Mac, a Windows, or a Linux machine. You can use its basic functionality for free as long as you like, or you can pay $ 299 per year for a professional license, which offers such goodies as unlimited backlink monitoring, task scheduling and basic reporting functions, or $ 699 per year for an enterprise license, which unleashes all of PowerSuite’s functionality.
SEO-Spyglass
SEO Spyglass reportedly has the biggest link database of all known tools. You can also add your own links, importing them directly from Google Analytics and Google Search Console. The tool identifies potentially harmful links to avoid being penalized by Penguin 4.0 (the most recent version of Google’s search engine). It calculates the risks involved in a penalty, taking into account the same factors used by Google. If it finds a threat, you can neutralize it with a few clicks, using SpyGlass-exclusive disavow file generator — you don’t have to worry about doing it right on your own.
Some SpyGlass users say that the tool allowed them to duplicate their organic traffic only by following its SEO advice. They even say that the return of investment (ROI) of the Enterprise version was less than a month, so if you are serious about your SEO strategy, you might want to try it out.
10. LinkResearchTools
The name of this tool says it all, but you need to learn more about the features, to determine if it’s right for your website and approach.
One of the top features of this tool is its integration with data from 24 link backends. With this, you can rest assured that you are getting the best backlink check available.
Another feature that you’ll enjoy is described by the company as the “most complete backlink profile view.”
With this, you can analyze every link, through 97 unique metrics. Even better, you can customize the filters and metrics on this link checker tool to meet the needs of your research. Filters include power, trust, buzz, contact data and impact, along with many others.
Other things that you can do with LinkResearchTools include:
Remove a Google penalty.
Monitor inbound links.
Improve your existing backlinks.
Discover link opportunities.
Spot link building trends.
When the time comes to audit your link profile, don’t sleep on LinkResearchTools. This is one of the most comprehensive link checker tools out there, giving you everything you need and nothing that you don’t.
Conclusion
Search engine optimization isn’t nearly as complicated as it sounds. There is no magic pill for success, but there are things that you can do to work towards it–such as keeping a healthy link profile.
In today’s day online world, you don’t have to look far to find the right marketing tools for your business. Take advantage of what these backlink checker tools have to offer and you’ll get closer to your goals.
Would you add any other link checker tools to this list? Do you have experience with one or more of these? And what’s your favorite tool for running a backlink check? Share your thoughts in the comment section below.
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